This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a Plastic Surgery–led medical aesthetics practice operating in a highly regulated environment. With a strong emphasis on Plastic Surgery, the brand prioritizes premium positioning, patient trust, and a high-touch experience designed to attract and convert high-quality surgical and aesthetics patients. The team has established clear brand foundations and is seeking a strategic, detail-oriented partner to execute consistently across social channels while maintaining compliance and brand integrity.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Social Media & Content Strategist will own the social media strategy and day-to-day execution that strengthens brand authority and supports business growth. This highly visible role is responsible for translating a premium brand voice into a repeatable content engine, balancing storytelling, education, and conversion-driven content while operating within a HIPAA-sensitive, regulated environment. The role requires close collaboration with leadership on positioning and priorities, combined with independent planning, creation, publishing, and optimization of content across platforms.

Key Responsibilities

SOCIAL STRATEGY & CONTENT PLANNING

– Own the social media strategy and translate business goals into a clear, repeatable content plan.

– Build structured content pillars that support brand authority, including education, credibility, patient journey storytelling, behind-the-scenes content, and FAQs.

– Develop monthly and weekly content calendars aligned with campaigns, seasonal demand, and business priorities.

– Partner with leadership to ensure content reflects premium positioning and resonates with the intended patient audience.

CONTENT CREATION & PUBLISHING

– Create high-quality social content, including carousels, reels, and short-form video edits optimized for platform performance.

– Write compelling, on-brand captions that balance clarity, confidence, and a premium tone without sounding overly sales-driven.

– Ensure consistent visual direction and brand cohesion across all content, including color palettes, layout consistency, typography, and formatting.

– Manage scheduling and publishing while maintaining a consistent cadence and strong attention to detail.

AUDIENCE ENGAGEMENT & COMMUNITY MANAGEMENT

– Monitor comments and engagement to maintain a professional and trustworthy brand presence.

– Respond to general inquiries appropriately while ensuring strict compliance with privacy standards.

– Escalate sensitive or patient-specific questions according to internal guidelines.

PERFORMANCE TRACKING & OPTIMIZATION

– Track performance across key metrics, including reach, saves, shares, engagement, profile actions, and qualitative lead quality signals.

– Analyze what is working and why, translating insights into actionable improvements in creative direction, hooks, cadence, and formats.

– Run lightweight content experiments and clearly report learnings and outcomes.

COMPLIANCE & BRAND SAFETY

– Maintain strong judgment and strict adherence to privacy standards across all published content and inbound interactions.

– Work comfortably within a regulated, HIPAA-sensitive environment with clear boundaries around patient information.

– Follow internal compliance processes and participate in required documentation where applicable.

Qualifications

EXPERIENCE

– 3–4 years of hands-on social media experience with ownership over both strategy and execution.

– Experience in medical aesthetics, plastic surgery, dermatology, wellness, healthcare, or other regulated industries strongly preferred.

– Proven track record of building a consistent, brand-aligned social presence, supported by portfolio examples.

SKILLS

– Strong understanding of platform strategy across Instagram and TikTok, with the ability to adapt to additional channels as needed.

– Ability to create polished carousels and reels with a strong eye for premium aesthetics and cohesive branding.

– Excellent writing skills with the ability to translate complex topics into clear, engaging content.

– Strong content intuition, including hooks, storytelling, pacing, and authority-building without gimmicks.

– Comfort interpreting performance metrics and turning insights into practical next steps.

– Strategic yet execution-oriented mindset with close attention to detail and brand sensitivity.

– Professional judgment and maturity required for HIPAA-sensitive environments.

– Proactive, coachable, and comfortable collaborating closely with leadership while owning day-to-day execution independently.

– Strong storytelling instincts that communicate trust, care, and authority through content.

What Success