This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing business seeking to strengthen its digital acquisition strategy through high-performance paid search and organic visibility. They are looking for a specialist who can take ownership of search marketing efforts, combining paid campaign execution with technical and on-page SEO to drive measurable growth in traffic, conversions, and return on investment.

LOCATION

Fully Remote | 9 AM – 5 PM EST

ROLE OVERVIEW

The SEM & SEO Specialist will own all search engine marketing and search engine optimization initiatives, with a strong focus on paid search campaign performance and ongoing SEO improvements. This role is highly data-driven and requires someone who can manage campaign execution, analyze results, and continuously optimize search visibility across multiple channels.

KEY RESPONSIBILITIES

SEM (GOOGLE ADS) CAMPAIGN MANAGEMENT

– Own and manage paid search campaigns across Google Ads, including search, display, shopping, and remarketing campaigns.

– Develop and execute paid search strategies focused on maximizing ROI and conversion performance.

– Monitor and optimize bidding strategies, targeting settings, ad creatives, and audience segmentation.

– Conduct keyword research to identify high-value opportunities and improve campaign efficiency.

– Track key SEM metrics including CTR, CPC, ROAS, and conversion rates.

SEO OPTIMIZATION

– Implement SEO strategies to improve organic visibility and search rankings across multiple websites.

– Perform on-page SEO updates including meta tags, heading structures, content optimization, and internal linking.

– Conduct technical SEO reviews and recommend improvements to site structure and performance.

– Optimize local SEO efforts, including business listings and map visibility.

ANALYTICS & PERFORMANCE REPORTING

– Use tools such as Google Analytics 4, Google Search Console, and SEMrush to monitor and analyze performance.

– Track traffic trends, campaign outcomes, and ranking performance to identify improvement opportunities.

– Deliver regular reports with actionable insights tied to KPIs and growth targets.

– Continuously optimize campaigns and SEO initiatives based on data findings.

CROSS-FUNCTIONAL COLLABORATION & STRATEGY

– Partner with internal marketing teams to align SEM and SEO efforts with broader business goals.

– Recommend landing page improvements to support conversion performance through testing and optimization.

– Support A/B testing initiatives to improve search traffic conversion efficiency.

QUALIFICATIONS

EXPERIENCE

– 3 to 5 years of experience in SEM and SEO, with strong hands-on ownership of paid search campaigns.

– Proven track record managing search campaigns that drive measurable traffic, conversions, and ROI improvements.

– Strong familiarity with Google Ads, Google Analytics, Google Search Console, and related search tools.

SKILLS

– Advanced Google Ads expertise, including keyword strategy, bidding optimization, and campaign performance management.

– Strong technical SEO knowledge, including audits, on-page optimization, and site performance improvements.

– Strong analytical ability with confidence translating performance data into business decisions.

– Ability to manage multiple campaigns and projects simultaneously while maintaining quality and deadlines.

– Familiarity with tools such as Ahrefs, Moz Pro, or Similarweb is a plus.

SOFT SKILLS

– Strong data-driven mindset and problem-solving ability.

– Clear communication skills with confidence presenting performance insights.

– Highly organized, detail-oriented, and comfortable in a fast-paced environment.

WHAT SUCCESS LOOKS LIKE

– Google Ads campaigns consistently drive measurable traffic growth and ROI.

– Organic rankings improve through well-executed SEO strategies.

– Paid campaigns are continuously optimized to improve conversion efficiency and budget performance.

– Reporting provides clear insight that supports strategic marketing decisions.

OPPORTUNITY

This role offers the opportunity to take full ownership of paid and organic search performance within a growing business where digital acquisition directly impacts growth. The person in this role will shape search strategy, improve visibility, and drive measurable results across key acquisition channels.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

– Fill in the application form

– Record a video showcasing your skill sets