About Monte Carlo

As businesses increasingly rely on data + AI for competitive advantage, reliability has become a non-negotiable. Named a CBInsights AI100 company and described by Forbes as the “New Relic for data”, Monte Carlo supports some of the world’s most prestigious companies, including Fox, Roche, Honeywell, and CreditKarma to deliver trustworthy data + AI at scale.

Backed by Accel, Redpoint Ventures, Notable Capital, ICONIQ Growth, and Salesforce Ventures, Monte Carlo is powering the future of reliable data + AI.

ABOUT THE ROLE

Monte Carlo is looking for a Senior Demand Generation Manager to own the execution of core demand programs that drive MQL and pipeline growth. This is a hands-on execution role sitting on the Demand team — you’ll own programs from build to launch to optimization, working closely with Sales, SDRs, and Field Marketing to move the pipeline forward. You’ll play a direct role in the team’s attainment of MQL, S0, S1, and S2 pipeline targets across our Strategic and Enterprise segments.

This role is built for someone who thrives wearing multiple hats, moves fast, energizes their teammates and contributes to a positive culture, and is genuinely excited about using AI to work smarter — whether that’s accelerating copy development, improving targeting, or finding efficiencies across your programs. The right person for this role is someone who is excited to explore the art of the possible.

WHAT YOU’LL OWN

Webinar & Virtual Event Programs

– Build, promote, and run Monte Carlo’s webinar and virtual event calendar end-to-end — from topic selection and speaker coordination to promotion, production, and post-event nurture.

Email Calendar Management

– Own and manage the demand generation email calendar, ensuring programs are sequenced, prioritized, and delivered on time across all segments and initiatives.

Lifecycle Email Nurture Programs

– Design and execute multi-touch nurture programs in HubSpot that move leads through the funnel — from early-stage education to late-stage conversion — with clear segmentation and performance tracking.

6sense & Audience Targeting

– Analyze list segments and intent data in 6sense to inform program targeting, refine audience segmentation, and drive alignment with Sales and SDRs on priority accounts and buying signals.

Sales Handoff Programs

– Build and manage the programs and workflows that facilitate clean lead handoff to Sales and SDRs — ensuring MQLs are routed, followed up on, and converted efficiently.

Field Marketing Programs

– Own execution of select field marketing programs — including executive dinners and regional hosted events — and provide campaign support (pre/post promotional programs, list building, sales activation, email, and follow-through) for broader field activations in coordination with the events team.

Tradeshow Promotions

– Own pre- and post-event campaign execution around major tradeshows including Snowflake Summit, Databricks Summit, and Gartner Data & Analytics — driving registration, engagement, and lead follow-through.

Campaign Operations for Your Programs

– Own the technical execution behind your programs — building and maintaining HubSpot workflows, campaign set up, nurture builds, UTM tracking, list management, and reporting/analytics of your programs. You’re comfortable getting into the weeds of campaign setup and QA, and you hold yourself to a high bar on following best practices. Working closely with your marketing operations counterpart.

WHAT YOU’LL BRING

– 3-5 years of B2B demand generation experience, ideally in Data or SaaS

– Deep, hands-on HubSpot expertise — workflow builds, campaign architecture, UTM tracking, list management, lead routing, and reporting. You’ve done the technical work yourself, not just directed others to do it.

– Strong Salesforce fluency — comfortable with campaign architecture, lead/contact reporting.

– Hands-on experience running webinars and virtual events end-to-end (Brandlive or similar a plus).

– Experience using 6sense (or similar) for audience segmentation, intent analysis, and sales alignment — comfortable translating data signals into actionable targeting decisions.

– Strong analytical mindset — you track performance, spot gaps, and optimize in-flight.

– Experience collaborating with SDR and Sales teams on lead handoff and follow-through

– Comfortable managing a busy program calendar and multiple workstreams simultaneously.

– Genuinely excited about using AI tools in your daily workflow to move faster, produce better work, and find efficiencies across programs.

– A natural multi-hat wearer — you’re energized by variety, don’t wait to be handed a playbook, and are comfortable owning programs across different disciplines at the same time.

– A culture builder, bring positivity, energy, and an open mind to everything you do.

WHAT SUCCESS LOOKS LIKE

– Drive MQL volume that contributes to the team’s S0, S1, and S2 pipeline targets acr