This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing company seeking a Marketing Manager to build and lead its digital marketing strategy from the ground up. This role offers the opportunity to define brand positioning, establish a strong digital presence, and lead future team growth while shaping how the company is perceived in the market.

LOCATION

Fully Remote | 9 AM – 5 PM EST

ROLE OVERVIEW

The Marketing Manager will lead digital marketing strategy across brand positioning, content development, social media, website optimization, and campaign performance. This is a high-ownership leadership role designed for someone who can work strategically from a blank canvas, make key brand decisions, and build systems that support long-term growth.

KEY RESPONSIBILITIES

BRAND STRATEGY & POSITIONING

– Develop and execute a comprehensive digital marketing strategy to build brand awareness, engagement, and customer loyalty.

– Define how the brand should be positioned and differentiated in the market.

– Lead website and online presence updates to align with brand identity and target audience expectations.

CONTENT STRATEGY & EXECUTION

– Build and manage the social media calendar across platforms such as Instagram, Facebook, and LinkedIn.

– Develop content strategies that include social posts, video concepts, blog content, infographics, and other digital formats.

– Oversee content creation to ensure alignment with brand voice, positioning, and business objectives.

TEAM LEADERSHIP & GROWTH

– Lead key marketing initiatives from planning through execution.

– Make strategic decisions around future marketing team expansion, including hiring and mentoring new team members.

– Ensure campaigns are delivered on time, within budget, and tied to measurable outcomes.

WEBSITE & DIGITAL ASSET OPTIMIZATION

– Improve website content, landing pages, and user experience to strengthen digital performance.

– Apply SEO best practices to improve search visibility and organic traffic.

– Support digital asset optimization across campaigns and owned channels.

ANALYTICS & REPORTING

– Monitor digital performance using tools such as Google Analytics 4 and platform insights.

– Track campaign performance, website traffic, and engagement metrics.

– Deliver regular reporting with clear recommendations for optimization and growth.

QUALIFICATIONS

EXPERIENCE

– 4+ years of digital marketing experience with proven success building strategies from the ground up.

– Strong background in brand strategy, content creation, and social media execution.

– Experience working within startups or fast-growing businesses where adaptability and initiative are critical.

SKILLS

– Strong knowledge of SEO, website optimization, and digital performance measurement.

– Strong understanding of content strategy across social and digital channels.

– Ability to lead brand-building initiatives with strategic clarity.

– Excellent written and verbal English communication skills.

– Strong leadership and team development capabilities.

WHAT SUCCESS LOOKS LIKE

– A clear and recognizable digital brand presence is established.

– Social media engagement and audience growth improve across priority channels.

– Content strategy supports business goals and resonates with target audiences.

– Website performance improves through better content and optimization.

– Marketing team growth is supported through strong hiring and leadership decisions.

– Digital campaigns contribute directly to brand awareness and measurable growth.

OPPORTUNITY

This role offers the opportunity to lead digital marketing from the ground up within a growing company where strategic brand work directly influences long-term growth. The person in this role will shape how the company presents itself digitally while building systems, content, and team structure for future scale.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

– Fill in the application form

– Record a video showcasing your skill sets