This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization.

LOCATION

Fully Remote | 9 AM – 5 PM US Central Time

ROLE OVERVIEW

The Paid Media Specialist will be responsible for executing and managing paid media campaigns across Google Ads and Facebook/Meta platforms. This is a hands-on role focused on campaign implementation, optimization, reporting, and supporting content initiatives, while collaborating closely with internal teams and participating in client communication.

KEY RESPONSIBILITIES

PAID MEDIA CAMPAIGN MANAGEMENT (PRIMARY FOCUS)

– Manage approximately 20 paid media client accounts

– Set up, configure, and optimize Google Ads and Facebook/Meta campaigns

– Create ad headlines and copy aligned with brand messaging and campaign goals

– Execute bid management and budget allocation across campaigns

– Monitor performance and implement data-driven optimizations

– Pull and analyze campaign reports from ad platforms

– Present performance insights and recommendations to account managers and clients

KEYWORD RESEARCH & STRATEGY

– Conduct keyword research for paid media targeting across Google Ads and Facebook

– Differentiate between paid media keyword strategies and SEO approaches

– Collaborate with account managers to implement strategic direction into campaign execution

– Identify high-performing keywords and audience segments

AD CREATION & ASSET MANAGEMENT

– Write compelling ad copy and headlines based on brand guidelines

– Use platform tools to incorporate creative assets into campaigns

– Leverage AI tools to support copywriting and creative development

– Provide feedback to designers on campaign asset requirements

PERFORMANCE ANALYSIS & BUDGET RECOMMENDATIONS

– Identify underperforming campaigns and recommend optimizations

– Suggest budget adjustments based on performance data

– Communicate campaign status, insights, and recommendations to stakeholders

– Support budget increase recommendations with data-backed justification

LIGHT CONTENT CREATION (SECONDARY FOCUS)

– Create and schedule blog posts aligned with paid media campaigns

– Ensure alignment between paid media messaging and organic content

– Repurpose ad messaging into long-form content

– Suggest blog topics based on performance insights and audience behavior

– Write content that supports overall campaign strategy

TEAM COLLABORATION

– Partner with account managers on campaign strategy and execution

– Collaborate with designers on creative assets and campaign needs

– Work with organic content teams to ensure consistent messaging

– Participate in client calls to present performance and insights

QUALIFICATIONS

Experience

– 5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platforms

– Proven experience managing multiple client accounts in an agency or similar environment

– Demonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spend

– Experience with lead generation campaigns and/or driving foot traffic to physical locations

Skills

– Strong expertise in campaign setup, audience targeting, and performance optimization across paid media platforms

– Excellent copywriting skills for ad headlines and campaign messaging

– Proficiency in keyword research and audience targeting strategies for paid media

– Strong analytical and data interpretation abilities to drive optimization decisions

– Clear and effective communication skills, with the ability to present insights to clients and internal teams

– Ability to manage multiple campaigns simultaneously with strong attention to detail and organization

– Strong problem-solving and strategic thinking capabilities

– Collaborative mindset with the ability to work cross-functionally with account managers, designers, and content teams

– Adaptability to work across multiple client types and industries in a fast-paced environment

OPPORTUNITY

This role offers the opportunity to work across a diverse portfolio of health and wellness brands while owning campaign execution and performance. You will collaborate with cross-functional teams, contribute to both paid and organic strategies, and play a key role in delivering data-driven results in a dynamic, client-facing environment.

APPLICATION PR