This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

LOCATION

Fully Remote (Work from Home) | 9 AM – 5 PM EST

ROLE OVERVIEW

The Digital Marketing Specialist will own lifecycle marketing execution across email and SMS while coordinating campaigns across teams. This role combines hands-on execution with strategic thinking around customer journeys, retention, and product launches, ensuring all marketing efforts are aligned and delivered on time.

KEY RESPONSIBILITIES

Lifecycle Marketing (Email & SMS)

– Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive

– Build and manage campaign calendars, flows, and segmentation strategies

– Run A/B tests on subject lines, messaging, and timing to improve performance

Marketing Calendar & Campaign Coordination

– Own and maintain the marketing calendar aligned with product launches and campaigns

– Coordinate with product development, PR, and creative teams

– Ensure campaigns are executed on time and aligned across all channels

Product Launch Execution

– Support product drops by aligning messaging, assets, and campaign execution

SEO & Digital Presence

– Support SEO execution and optimization across website and digital platforms

– Ensure platforms such as Google and LinkedIn are properly set up and maintained

Reporting & Performance Tracking

– Monitor campaign performance and provide actionable insights

– Track KPIs across lifecycle channels and identify optimization opportunities

Cross-Functional Coordination

– Act as the day-to-day coordinator for marketing and eCommerce execution

– Align with the social media team for omni-channel consistency

– Communicate proactively with leadership on performance and priorities

Secondary Responsibilities

Meta Paid Ads Maintenance & Execution

– Maintain paid campaigns through Meta Business Manager following established processes

– Monitor performance and ensure smooth execution with minimal build-out required

QUALIFICATIONS

Experience

– 3+ years of experience in eCommerce or DTC marketing

– Experience managing lifecycle marketing campaigns and execution

Skills

– Strong experience with Klaviyo and/or Attentive

– Experience managing marketing calendars and coordinating campaigns

– Familiarity with SEO fundamentals and digital analytics

– Strong organizational skills with the ability to manage multiple campaigns simultaneously

– Experience collaborating with creative and product teams

– Strong written and verbal communication skills in English

– Proactive and detail-oriented with strong ownership of execution

WHAT SUCCESS LOOKS LIKE

– Consistent execution of high-performing email and SMS campaigns

– Well-managed marketing calendar with no missed launches or delays

– Strong alignment across product, creative, and marketing teams

– Improved retention, engagement, and repeat purchase behavior

– Clear and consistent performance reporting that drives decision-making

OPPORTUNITY

This is a high-impact opportunity to own lifecycle marketing within a fast-growing DTC brand. You will play a central role in campaign execution, collaborate across teams, and directly contribute to growth through improved retention and customer engagement.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

– Fill in the application form

– Record a video showcasing your skill sets