This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a B2B SaaS company focused on mobile testing solutions for enterprise engineering teams. Their platform supports technical organizations by improving mobile testing workflows, and they are growing their marketing function with a hands-on operator who can directly contribute to pipeline generation through daily execution across campaigns, content, and conversion initiatives.

LOCATION

Fully Remote | 9 AM – 5 PM EST

ROLE OVERVIEW

The Marketing Operator will lead day-to-day execution across demand generation, content production, website optimization, and performance reporting with a strong focus on qualified pipeline creation. This is an execution-first individual contributor role designed for someone who can consistently ship work, collaborate directly with leadership, and drive measurable marketing outcomes in a fast-paced environment.

KEY RESPONSIBILITIES

DEMAND GENERATION

– Design, build, and execute campaigns that generate demo requests and qualified meetings.

– Launch landing pages and supporting campaign assets with contractor support when needed.

– Run webinars end to end, including topic development, promotion, and follow-up.

– Partner closely with Sales to improve lead-to-meeting conversion.

WEBSITE & CONVERSION OPTIMIZATION

– Maintain website messaging to ensure accuracy and relevance.

– Improve conversion rates across key pages through testing and iteration.

– Conduct A/B tests and implement updates to calls to action, proof points, and positioning.

SEO & CONTENT EXECUTION

– Execute keyword-driven content updates and publish new pages with contractor support.

– Refresh existing high-performing content to improve search performance.

– Strengthen internal linking and on-page optimization with a focus on conversion-driven traffic.

VIDEO PUBLISHING

– Generate content ideas and write scripts for video production.

– Coordinate with internal team members to create video content.

– Publish videos to YouTube and website pages with appropriate HubSpot links.

REPORTING & PERFORMANCE MEASUREMENT

– Build reports across platforms to measure campaign and content effectiveness.

– Deliver weekly reporting covering shipped work, performance outcomes, and next actions.

– Adjust priorities based on metrics and attribution insights.

DAILY OUTPUT MANAGEMENT

– Maintain consistent weekly production across new content, content updates, campaigns, website updates, and video publishing.

– Review contractor-produced content while contributing directly to content creation.

QUALIFICATIONS

EXPERIENCE

– 4+ years of experience in B2B SaaS marketing.

– Proven track record of consistently shipping marketing work on a weekly basis.

– Experience marketing to technical buyers such as engineering, QA, or DevOps audiences.

– Hands-on experience with SEO execution and website management.

– Experience using HubSpot or similar CRM and attribution tools.

– Direct experience contributing to pipeline generation through marketing execution.

SKILLS

– Strong writing and content creation skills with the ability to produce measurable marketing assets.

– Ability to execute independently in a low-structure environment.

– Strong performance mindset with focus on measurable outcomes.

– Ability to review external content while maintaining personal production output.

– Comfortable prioritizing execution speed and adapting quickly based on results.

OPPORTUNITY

This role offers direct collaboration with executive leadership in a highly execution-driven SaaS environment where marketing output has immediate visibility and business impact. The person in this role will own meaningful pipeline-driving initiatives, strengthen cross-functional collaboration with Sales and Product, and play a central role in scaling marketing execution.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

– Fill in the application form

– Record a video showcasing your skill sets