ABOUT ZIPLINE

Zipline is a well-funded, rapidly growing SaaS company transforming how frontline teams work. We empower the world’s leading brands across retail, healthcare, logistics, and beyond to connect, align, and inspire their employees- from headquarters to the front lines. Our customers consistently give us best-in-class NPS and CSAT scores, and they rave about how Zipline makes their teams’ lives easier and their businesses more effective. We’re also a fully remote company, with passionate employees across the U.S., Canada, and around the globe.

ABOUT THE ROLE

Zipline’s marketing team is growing, and we’re looking for a Senior Content Marketing Manager to help shape and scale our content engine. Reporting to the Head of Content, you’ll drive the programs that matter most: customer stories, webinars, thought leadership, newsletters, and more.

This role is equal parts creator and independent operator: you’ll set direction and produce great work yourself while building the systems and relationships to keep it all running at a high level.

WHAT YOU’LL DO

CUSTOMER STORYTELLING

You’ll own the narrative around how customers use Zipline and turn those experiences into the

most compelling proof points in our toolkit. That means:

– Building real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time.

– Running interviews and managing relationships with customers, both on-site and virtually.

– Occasional travel to retailer HQs and conferences.

– Shaping raw customer experiences into polished case studies, testimonials, and narratives that show why people love Zipline.

– Thinking beyond the PDF: turning one customer story into a blog post, a webinar highlight, a social proof snippet, and a sales asset.

– Tracking which stories resonate and where: which case studies get shared by sales, which customer quotes drive engagement on LinkedIn, and feeding that data back into what you produce next.

WEBINARS / LIVE EVENTS / PRESENTATIONS

You own the strategy and execution of Zipline’s webinar program-not just the logistics, but the experience itself. That means:

– Driving audience development, speaker sourcing, and topic strategy so every webinar and live event earns the time it asks for.

– Running production of webinars from prep calls to day-of execution.

– Repurposing each webinar into clips, blog content, newsletter features, and social posts.

– Owning webinar performance end-to-end: registrations, attendance, engagement, and content repurposing metrics. Iterating based on what you learn.

– Exploring new formats that extend our reach, including the potential to develop a podcast or video series.

THOUGHT LEADERSHIP

You help create the content that positions Zipline and its leaders as go-to voices in retail operations. That means:

– Developing thought leadership content across formats-blog posts, LinkedIn content, bylines, and contributed pieces that reflect Zipline’s genuine point of view.

– Co-owning the content calendar and keeping stakeholders aligned on priorities, timelines, and what’s shipping when.

– Partnering with our demand gen team to bring strong copy and strategic thinking to campaigns across channels.

– Keeping the rest of the company in the loop: sharing upcoming campaigns, fresh customer stories, and big launches through internal comms.

CONTENT OPERATIONS & DISTRIBUTION

– Using AI tools to streamline production-e.g., turning webinar recordings into blog posts, reports into social series, one asset into a week of content.

– Building the templates, playbooks, and processes that help us produce great content faster and more consistently.

– Measuring performance across channels and using that data to make editorial decisions.

– Not vanity metrics: whether we’re reaching the right audience, driving the right conversations, and creating pipeline impact.

– Owning content performance reporting and bringing strategic recommendations to leadership. You know what’s working on LinkedIn vs. the blog vs. email, and you use that to shape priorities.

WHAT WE LOOK FOR

– 5–7 years in B2B content marketing, with a portfolio that shows range-case studies, thought leadership, multi-channel campaigns.

– Strong writing and editing chops, with the range to nail Zipline’s voice across all kinds of formats and channels.

– Natural project management instincts: you keep things moving, flag issues early, and never need to be chased.

– Comfortable with ambiguity: you ask good questions, propose solutions, and keep things moving forward. You don’t just produce content; you understand why it matters and know when to say no.

– Curious about AI and excited to experiment with how it can make content work better (and faster).

– A low-ego, team-first attitude. You build trust easily and make the people around you better.

NICE TO HAVE

– Familiarity with the frontline teams and/or retail, retail tech, or B